In what is presumably a reference to falling fuel prices, the company says the market conditions have changed. It expects to finalise funding in the spring ahead of a brand launch in September and the start of services – likely between Newcastle, Bergen and Stavanger – the following March.
In a statement via the International Campaign for the Ferry to Norway (ICFN), Norwegian Seaways operations director Paul Woodbury says, ‘In 2014 we had a viable plan. We now have an even more viable plan given the change in market conditions. We have overhauled our business plan and are finalising our strategy with the intent of securing final funding in the spring of this year for launch of a new brand in September 2015 and a new service in March 2016.’
ICFN adds, ‘This latest statement from Norwegian Seaways follows a string of recent positive developments which tend to show that Norwegian Seaways’ cautious and meticulous approach in its efforts to restore the UK – Norway ferry service over the years is about to pay dividends… although the statement is brief, the message it conveys will be welcome news for thousands of travellers across the UK and throughout Scandinavia.’
The final UK-Scandinavia ferry service, operated by DFDS between Harwich and Esbjerg, Denmark, was withdrawn last September. Norwegian Seaways first emerged as a potential operator in November 2013. In the meantime Regina Lines’ proposed replacement Harwich-Esbjerg service has, apparently, failed to get off the ground.